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Product Reviews


Most laundry detergents are simply designed to remove dirt from textiles and leave very little material on the textiles to control static in the dryer, to promote wetting/wicking properties for the fabric, or to make the fabric feel softer. To provide these desired properties fabric softeners are typically added in the rinse cycle of the washer or in the dryer (in the form of dryer sheets) to soften the feel of the textiles and control static in the dryer. The majority of these fabric softeners employ quaternary amines (quats) or silicone compounds that impart a soft hand feel and static properties to the garment, but they also cover the fabric with a hydrophobic coating. The hydrophobic property can be seen by placing a drop of water on the treated fabric. When the drop touches the fabric the water beads on the surface similar to how it does on a newly waxed car. Eventually the water spreads and is absorbed by the fabric, but this surface coating ruins the wicking properties of performance garments and causes towels to absorb water much more slowly. Laundry tags on most commercial performance garments even warn not to use fabric softeners or dryer sheets as they can damage the moisture management properties of the garments.

We determined the market needed a fabric treatment that would bring back or enhance moisture management properties to textiles as well as impart other desired properties. The primary active ingredient in Re-Joov and Wick’n Soft is this new hydrophilic fabric treatment. It is designed for application in the rinse cycle like most common fabric softeners and like the other softeners on the market it will give the treated fabric a softer hand feel, but that is where the similarities end. Our moisture management additive is not a quaternary amine or a silicone compound like the commercial fabric softeners on the market but instead is based on polymer chemistry. Our polymer creates a hydrophilic coating that makes water spread instantly on contact with the surface so no beading is observed. The water travels quickly along the polymer causing water to spread more quickly on polyester, cotton, and polyester-cotton blends. This results in higher wicking/spreading, shorter drying times, and improved overall moisture management properties.

Wicking on Fabric

The pictures above show the initial drop of water contacting the surface of a 100% polyester fabric treated with detergent, detergent + fabric softener, and detergent + Re-Joov. In both the detergent washed and detergent/fabric softener treated fabric the water beads on the surface before slowly spreading across the fabric. In the Re-Joov treated fabric the water spreads immediately as seen by the dark circle on the fabric. Detergent + Wick’n Soft will give similar results to the detergent + Re-Joov.